WHITEVILLE — A long‑standing roadside motel on James B. White Highway is in the middle of a full‑scale renovation as it prepares to reopen under a national hotel brand, marking one of the most significant lodging updates along U.S. 701 in recent years.
The former Holiday Motel, located at 2119 James B. White Highway North, is being converted into a Rodeway Inn, according to commercial property records and recent reporting from The News Reporter. The project includes structural upgrades, room renovations, and franchise‑standard improvements across the property.
Renovation Progress Already Visible
A commercial listing for the site shows the motel includes 100 rooms, with 40 already renovated to franchise specifications. The remaining 60 rooms continue to operate independently during the transition, allowing the property to stay partially open while construction continues.
The site also includes:
- An owner/manager apartment
- A vacant commercial unit previously occupied by Subway
- Ample parking and highway frontage
The additional commercial space is expected to be marketed for lease once renovations are complete.
Franchise Branding Already Rolling Out
Travel‑booking platforms have begun listing the location as a Rodeway Inn, signaling that the franchise transition is well underway even as construction continues. Amenities listed for the updated property include an outdoor pool, 24‑hour front desk, and upgraded room furnishings.
Google’s business listing for “Holiday Motel” at the same address now shows the property as permanently closed, confirming the retirement of the former name.
A Property With Deep Local Roots
The motel has served travelers entering Whiteville from the north for decades and became a U‑Haul neighborhood dealer in 2025, offering truck and trailer rentals. That service remains active during the renovation, providing a steady stream of local traffic.
What’s Next
Renovation work is expected to continue through the year as the remaining rooms are updated and franchise requirements are finalized. An official opening date for the fully branded Rodeway Inn has not yet been announced.
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