Madison Street Boutique Row

A look inside Whiteville’s growing boutique district

By BCNews Staff Writer

Whiteville’s Madison Street corridor has become one of the region’s most concentrated stretches of locally owned boutiques. From multi‑vendor marketplaces to curated women’s apparel shops, the district offers a mix of fashion, gifts, and home décor – all within a short walk of one another.

While most of the city’s boutiques are clustered along Madison Street, one notable exception sits just outside the corridor and continues to draw steady local traffic.

Lady Dorothy Boutique
Address: 30 Whiteville Towne Center, Whiteville
Phone: (910) 207‑6933
Facebook: Lady Dorothy Boutique
Located just beyond the Madison Street corridor, Lady Dorothy Boutique remains one of Whiteville’s most established women’s apparel shops. Though not part of the Madison Street cluster, it serves as a key destination for shoppers seeking classic, polished styles and seasonal fashion.

Mercantile on Madison
Address: 718 S Madison St, Whiteville
Phone: (910) 207‑6054
Facebook: Mercantile on Madison
Mercantile on Madison is one of Whiteville’s largest boutique destinations, housing more than 80 individual vendors under one roof. Shoppers will find women’s clothing, gifts, home décor, accessories, and artisan‑made items throughout the marketplace.
Vendors inside Mercantile on Madison include:
• Southern Comfort Boutique & Designs – Women’s apparel, accessories, and custom pieces.
• Sugar Vine Boutique – Trend‑forward women’s clothing and accessories.
These vendors operate inside Mercantile on Madison rather than as standalone storefronts.

Society Boutique
Address: 710 S Madison St, Whiteville
Phone: (910) 207‑6054
Facebook: Society Boutique
Society Boutique offers women’s clothing, accessories, gifts, and home décor with a modern Southern aesthetic. The shop has become a staple along the Madison Street retail corridor, known for its curated style and welcoming atmosphere.

Marlo’s Boutique
Address: 1019 S Madison St, Whiteville
Facebook: Marlo’s Boutique
Marlo’s Boutique features trendy women’s apparel and accessories. Known for its fashion‑forward selections, the boutique is a popular stop for shoppers exploring the Madison Street row.

Together, these boutiques form a vibrant and growing retail district that highlights Whiteville’s entrepreneurial spirit. Whether browsing the multi‑vendor marketplace at Mercantile on Madison or exploring the individual storefronts along the corridor, shoppers will find a mix of style, creativity, and local charm that continues to shape Madison Street into one of the city’s most distinctive destinations.

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